Cookie Policy

Teralytics is a technology company that works with a variety of clients, providers, and business partners—including wireless carriers, ad tech vendors, data suppliers, advertisers, and publishers—to develop and provide software and services related to digital advertising and data analytics (collectively, our “Services”).

This Cookie Policy describes how Teralytics AG (“Teralytics,” “we,” “our,” or “us”) uses browser cookies and similar technologies (collectively, “Cookies”) on our websites and mobile applications that link to this Cookie Policy (our “Sites”), including This Cookie Policy also describes the choices you may have regarding our use of Cookies. This Cookie Policy does not describe how we may collect and use information in association with the Services. If you would like to learn more about Teralytics, the Services, and our approach to privacy please read our Privacy Policy.

What Are Cookies?

We use the term “Cookies” to refer to browser cookies and similar technologies that may be stored on your computer or mobile device in order to facilitate or analyze your interactions with websites, mobile applications, and other online services. We use the following types of Cookies on our Sites:

Browser Cookies

Browser cookies are small text files that many online services store on computers or mobile devices when visitors interact with their websites. Browser cookies may contain information that identifies your computer or device (which can help the website recognize you when you return), and browser cookies may store information about your preferences (e.g., preferred language) or interactions (e.g., contents of a shopping cart) to improve your experiences with the site.

When the website you are visiting serves a browser cookie on your computer or device, that cookie is known as a “first party cookie”. If another organization, such as an analytics company or advertising network serves the Cookie, that cookie is known as a “third party cookie”.

Other Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script

Web pages and mobile apps may contain small, transparent images, files, or lines of code that collect information about how you interact with the pages and apps. For example, these technologies may collect information about the web pages you visit, the content you view, when and for how long you interact with certain features, and whether you respond to advertisements

How Do We Use Cookies?

We use Cookies to enhance the online experience of our visitors (for example, by remembering your preferences and helping you navigate between pages efficiently) and to better understand how you and other visitors interact with our Sites. We may use the information collected from Cookies to deliver you content or advertisements on the Sites or on third-party online services, including advertisements that are based on your online activities.

We use the following types of Cookies (opt-out information is provided in the next section):

Cookie(s) Who serves them How we use them
Essential Cookies Teralytics These Cookies are necessary to provide you with services available through the Sites. Such Cookies support navigation within the Sites, and are necessary to operate basic functions on the Sites, and access secure login areas that may be available.
Performance and Functionality Cookies Teralytics We use these Cookies to present the Sites consistently across different devices, to support social sharing tools that may be available, to remember your preferences and activities on the Sites. If you disable these Cookies, we will not be able to remember your preferences, and you will have to reset them each time you visit.
Analytics Cookies Google Analytics (more information available here) We use Google Analytics to collect information about how our visitors use and access our Sites and to develop reports on Site usage. These Cookies help us to assess the utility of our Sites and the interests of our visitors. For example, analytics helps us know how many visitors come to the Sites, which features of the Sites are most popular, which browsers and devices visitors use to access the Sites (so we can enhance compatibility), and what countries or regions our visitors are located in.
Advertising Cookies Teralytics and our advertising partners These Cookies help us present you with more relevant advertising regarding the services we or our service providers offer by collecting information about your online activities over time on our Sites and across third-party online services. For example, if you visit a page on our Sites describing certain services we offer, you may receive an ad about those services on a different website. The information we collect may include the pages you visit, how you use our Sites, and how you respond to ads. We also use these Cookies to assess the efficiency of our online advertising campaigns and marketing communications.

Browser cookies may be stored for the duration of your visit (“session cookies”) or they may remain on your computer or device for a fixed period, to remember you across multiple browsing sessions (a “persistent cookie”).

Your Choices: Managing Cookies and “Opting Out”

Opting Out of Essential, Performance, and Functionality Cookies
If you do not want to accept browser cookies, most browsers provide a simple procedure that allows you to configure your browser settings so that your browser automatically declines browser cookies, or gives you the choice of declining or accepting the transfer to your computer of a particular browser cookie from a particular Service.

You can find instructions for disabling browser cookies on most browser types on’s page at

Please recognize that the use of Cookies may be necessary to provide certain features, and choosing to reject browser cookies may reduce the functionality of our Services. If you disable Essential Cookies, functions that will likewise be disabled include, among other things, the ability to log in, and the ability to download materials and products. If you disable non-essential cookies, the Sites should still operate, but certain content-based aspects of the Sites may not work properly. In addition, disabling browser cookies will prevent us from measuring the relevance and effectiveness of our Sites and advertising.

Opting Out of Analytics Cookies

To opt out of Google Analytics Cookies, please visit:

Opting Out of Advertising Cookies

Below are link to associations that represent the advertising networks permitted on our Sites. You can visit the websites of these associations to opt out of interest-based advertising that relies on Advertising Cookies. When you opt out, a browser cookie will be set on the device you use to let advertisers know not to use your data for targeted advertising purposes. If you clear browser cookies from your device or use another device that does not have an opt-out cookie on it, advertisers may use your data for targeted advertising until you register your opt-out preferences on the association sites. After you opt out, you will continue to receive online ads, but they won’t be tailored to your interests.

Do Not Track

At this time, there is no general agreement on how companies like us should interpret Do Not Track signals. We do not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device. To learn more about Do Not Track, you can do so at

Third Party Cookies

Please note that we have no control over and are not responsible for the Cookies that are set on any third party services that you may visit, including the services of any of our partners and advertising affiliates. If you would like more information about the Cookies used on third party services, or if you would like to disable Cookies from any third party service, please refer to the disclosures on the relevant service.

Updates to This Cookie Policy

We may change this Cookie Policy from time to time. Please take a look at the “Last Updated” legend at the bottom of this page to see when this Cookie Policy was last revised. Your acceptance of Cookies following the “Last Updated” date means that you accept the Cookie Policy as revised as of that date.


If you have any questions about this Policy, or our collection and use of your information collected in association with our Sites or Services, please contact us at [email protected]

Teralytics AG
Hardturmstrasse 161
8005 Zürich

This Policy was last updated on 6th of December 2016.

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